Estimating the likely outcome of the referendum on the UK’s membership of the EU was always going to be a challenge for the opinion polls. In a general election they have years of experience as to what does and does not work on which to draw when estimating the level of support for the various political parties. They still make mistakes, as was evident last year , but at least they can learn from them. In a one-off referendum they have no previous experience on which to draw — and there is certainly no guarantee that what has worked in a general election will prove effective in what is a very different kind of contest.
The polls certainly didn’t catch this one
*****
You can read previous posts by clicking here!
Did you enjoy this article or find it useful? Please LIKE/TWEET/SHARE and drop a comment below with your thoughts.