Have you ever been into a business and immediately felt a spark of joy because of how curated it was? Maybe their gorgeous merch was displayed in a lovely manner, or maybe the decor was swoon-worthy? Actually, have you ever been too busy because, in photos or videos on social media, it just looked too beautiful to pass up?
Well, if you have a business or dreaming of starting your own business, it’s important to understand that creating an Instagrammable workspace can be a game-changer for businesses like hotels, cafes, retail stores, and more. Basically anything with a storefront with a physical location for customers to come into.
People love sharing aesthetically pleasing spaces on social media, and this can be a powerful tool to attract more foot traffic and boost your business. Seriosuly, this works for all ages, not just Gen Z and millennials either. So, with all of that said, here’s how you can transform your workspace into a stunning, share-worthy environment that not only delights your customers but also draws in new ones.
Aesthetics are Powerful
Hands down, it’s so important to understand that first impressions matter, especially in the age of Instagram, TikTok, and basically every other social media and image-sharing platform out there. When customers walk into a beautifully designed space, they are more likely to pull out their phones and take pictures.
These pictures then get shared with their followers, effectively turning your customers into brand ambassadors. Basically, a well-designed workspace can spark curiosity and create a buzz, enticing people who see these posts to visit your location. Now, there have been plenty of cafes, hotels, stores, you name it, that all have gotten popular solely due to aesthetic. So, why not become one?
What are the Elements of an Instagrammable Space?
You can call it “Instagrammable,” “Photo-worthy,” “TikTok Perfect,” or whatever else, but it’s all about being social media friendly and good enough for people to share. But what exactly are the elements for something like this?
Well, the design has to be unique, so it can’t be some boring copy-and-paste design that you see everywhere else. For example, if you own a cafe, having an aluminium sheet of bright colours (like rose gold) can be pretty eye-popping, and it’s not something you’re going to see everywhere.
Something else would be making it interactive, such as a little photo spot for people to take advantage of. Now, that’s nothing more than an example to think about, but interactive elements can help!
How Do You Get Started?
Basically, you can hire an interior designer, and they’ll do all the thinking for you. So, that could be one excellent option that you could look into. But should this be the only one? Well, if you’re on a budget, hiring someone could be way too expensive. So, instead, you can hunt for inspiration on Pinterest or even use AI-generated images for inspiration as well.
But overall, it needs to stay trendy, and you basically need to update this regularly.
