Have you noticed something a little funny in your website analytics lately? We don’t mean something bad or what seems like a terrible sign – quite the opposite actually! Indeed, if you’ve noticed a sharp uptick in your website traffic lately, it means there’s quite a few new people landing on your website.
From here they could be taking all kinds of actions, and that’s something you can capitalise on; website traffic means more interested prospects, and that’s never a bad thing for a business! So, let’s find out what this increased traffic is here for and how you can respond most effectively to their needs.
You Have a Chance to Sell More Products
This is the most obvious meaning you can find in an increase in web traffic. More people are coming to your website, and they’re not there for no reason! They want to see what you have on offer and they’re clicking through with the intent to buy; make sure there’s something worthy waiting for them on the other side.
The chance to sell more products means you might need to start working with a Fulfillment Center, if you don’t already, which also means expanding storage space and time required to pack orders – that is, if you’re selling physical items that need shipping. If you only deliver digital items, you won’t need to put too much effort into increasing your store inventory.
You Could Build a Stronger Mailing List
Even if you don’t get many conversions from all this new traffic, you can still capitalise on the attention you’re getting. Once they’ve landed on your website, you can convince these new visitors to sign up to your mailing list to find out more about you, what you offer, and be the first to get access to exclusive discounts.
All you need to do is make your mailing list a prominent feature of your homepage, rather than something they can only access by scrolling all the way to the bottom.
Your Social Media Profile is Getting a Lot of Attention
Leveraging social media is a great way to bring visitors back to your website. If you’re suddenly getting a lot more traffic, and your analytics tell you it’s coming from one source, it’s likely to be the links you host on your Instagram or TikTok profiles. Check to confirm it, but you’ll probably find that your website traffic increase has also coincided with a new social media campaign. As such, you may already have an inkling about what’s going on!
Use this to your advantage and keep posting in the same way. You want to maintain this momentum and keep it going, to ensure this increase isn’t momentary in itself. You want people to keep clicking through and making a difference to your website’s popularity.
More web traffic is good news for you! Make sure your website is ready to receive it by keeping latency low and then make good use of these new numbers.
