It can be disheartening when the website you’ve put so much time and effort into isn’t getting the viewership you imagined. Whatever kind of website you have, you might be confused as to why the views aren’t flowing as planned. One thing to remember is that the way users land on your website is ever changing, and with constant updates to Google and other search engine’s algorithms, there’s no cut and dry way to ensure visitors to your website.
Thankfully, there are plenty of surefire ways that will help bring the views in, so let’s take a look at how you can vamp up the views on your website.
Social media
You probably think about catching up with friends and family or posting a picture of your dog to instagram when someone mentions social media, but it can be much more than that. It can be an incredibly powerful tool that can help drive traffic to your website.
Most social media platforms have options for businesses to create pages or profiles that are designed for companies to showcase what they’ve got to offer. If you haven’t already, sign up for one on each platform for your business.
Much like search engines, the algorithms on social media are constantly changing, so if you’ve posted something and aren’t getting any views or traffic directed to your website, it could be because:
- The time of day you posted your content
- If you’ve added a call to action on your posts
- The hashtags you’ve used
- The followers you have
Take time to learn how each platform works and the best way to utilise it for your business. Follow trends and participate in them, and research your hashtags before posting. Remember that it only takes one share to the right place for your content to become viral and therefore, traffic being driven to your website.
SEO, SEO and more SEO
SEO is king when it comes to organically gaining visitors to your website. Use tools like ahrefs and Screaming Frog to do keyword research around topics you cover on your website to help determine which keywords are worth hitting.
It might seem obvious to try and capture the top ranking keyword, and while it certainly won’t hurt, it’s also important to look at competitors who are already ranking for that keyword. Think realistically – are you going to beat them? If the answer is no, you might be better off trying to win the top spot for an alternative set of keywords.
When using SEO on the content on your website, it’s also important not to over stuff your content. While this can help you rank higher, if the quality of the content is terrible people aren’t going to stick around long, which will also affect your ranking.
Create high-quality content that naturally incorporates keywords and helps the reader leave with information they didn’t otherwise have. Quality content paired with great SEO skills will drive organic and productive traffic to your website.
Lead generation
Lead generation is essential for businesses that use their website to trade. For example, if your website has been created with the sole purpose of giving people financial advice and information, you’ll need to find leads that are users looking for what you’re offering. In this instance you’d look for financial advice leads, but it can be applied to any kind of business. Using an external company to help with lead generation also means the traffic you’ll receive are likely to go through with your call to actions and make you money.
External links
External links on a high ranking website is another great way to vamp up views on your website. Think of a popular website like Forbes, if you were able to get an external link on even one of their pages, they could drive a substantial amount of traffic to your website. You often have to pay well to have these links placed, but it’s worth the ROI. That’s not to say you have to blow all of your money on a website like Forbes, you can start with websites that have a lower DA but still provide value to your traffic income.
Guest contributions
Many writers look to place their content on websites to gain exposure or promote a product with an affiliate link. Whatever their reason, accepting guest posts on your website can be extremely beneficial. Not only do you get extra content for your website, but the contributor will often share the post to their personal social media accounts, which helps generate new followers and readers of your website.
