Are you trying to utilise sticker printing in your business? Are you trying to make sticker marketing work better? Are you giving stickers out as freebies to customers? Well, it’s definitely true that using stucker marketing and combining it with freebie stickers (such as giving them out in customer orders) is meant to work; sometimes, it just doesn’t really do the trick like it’s supposed to. It’s a surprise, right? 

People like tangible marketing like this; people like to physically hold something in their hand, something digital marketing just doesn’t offer. So, why can’t your customers just use or show off these stickers? Well, here’s what you can do to give them that nudge!

You Need to Make Them Irresistible

It’s as simple as that! You need to get your customers excited about sticking your stickers, but you need to make them irresistible first. Sometimes, just having a logo isn’t going to work. Sure, it worked for brands like Supreme, but their history and their background are different. Some brands can use just their logo, but it took a long time to get to that point. 

So, for now, it’s best not to stick solely to your logo. Instead, you’re going to want to choose designs that are eye-catching, fun, and reflective of your brand’s personality. So, just think of vibrant colours, witty slogans, or charming illustrations that people would be proud to show off.

Spread the Word

Once you’ve got your fabulous stickers ready to go, it’s time to spread the word. So, just go ahead and let your customers know that they’ll be receiving a free sticker with their purchase. You can mention it on your website, in your order confirmation emails, or even on social media. Build anticipation and get them excited about the little surprise waiting for them. Will this always work? Maybe not, but it doesn’t hurt to still at least mention it. 

Offer Incentives

Now, this is 100% the best way to go about it! So, just go ahead and encourage your customers to show off their sticker swag on social media. You’re going to need to create a catchy hashtag that they can use when posting photos of their stickers in action (or they can tag you, too). Ideally, you’ll need to offer incentives like discounts or shoutouts for customers who share their sticker pics.

You can even offer bigger incentives for the unique ways people are showing off how and where they put these stickers (such as using them as bumper stickers). It’s a fun way to engage with your audience and showcase your brand’s community spirit. A lot of companies do something like this, usually for products, but brand freebies like stickers work, too.

Reward Loyalty

You might also want to consider rewarding your most loyal customers with exclusive stickers or special perks. It’s a lovely way to thank them for their continued support and make them feel like valued members of your community. Plus, it encourages them to keep coming back for more sticker-filled surprises.